There is nothing Science likes so much as assembling its beakers and test tubes and hapless campus residents in service of confirming A Thing You Already Knew. Often, it’s a thing you were hoping maybe wasn’t true. (Hey, gotta justify last night’s Snapchat somehow.) But now, that malevolent ruiner, that scourge of the unenlightened has done it again.
According to a study published in the European Journal of Personality, playing hard to get works and it only took “psychology researchers” four different experiments to prove it, says NBC.
Read More