This is the first post in a series on ecommerce startups.
The advent of online shopping has threatened to divorce buying stuff from talking to people for good. It’s a shame, because socializing and new stuff acquisition are a potent combo when it comes to raising one’s self esteem.
Not to mention, as Gretchen Weiners once said, “You wouldn’t buy a skirt without asking your friends first if it looks good on you.”
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