Seeking a stronger foothold in the New York market, Zillow, the national real estate website, has agreed to acquire StreetEasy for $50 million in cash, the companies announced today.
“Simply put, StreetEasy has cracked the code in New York,” said Spencer Rascoff, chief executive of Zillow, in a statement. “They now have a local network effect where nearly every New York broker is active on StreetEasy because of the site’s large audience and comprehensive data.”
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