“Oh my god, I should totally have my own reality show.” It’s something bland people have been saying since the dawn of Bravo, but few have acted on it. Lucky for them, one trail-blazing social media CEO is bravely chronicling his existence in a deluded quest for content.
Gary Vaynerchuk of VaynerMedia has repurposed a perfectly innocent employee to “shadow my life,” he told Forbes. The employee will follow him around all day and record his every statement and move, like a lesser Beyoncé assistant. He thinks this is a trend that will catch on like wildfire within the year.
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