Your Facebook profile photo is one of the first things that people notice when they browse your profile. Whether it’s a meme or a picture of a cat or an actual photo of yourself, what you put in that little square space supposedly says volumes about who you are online.
Jeff Greenspan, an ex-Facebook employee who now works as BuzzFeed’s chief creative officer, wanted to find a way that people could connect with each other through the visual information they offer on their profiles in a clever and creative way. Along with his co-creator Ivan Cash and Rally Interactive, the two devised a plan to “let users celebrate each other” with a site called Selfless Portraits.
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